Digital planners have been a useful tool for many of us. It has helped us go from being organized to setting goals. You can get them almost anywhere. If you are purchasing them for personal or professional use. It will certainly be beneficial. However, if you are planning on selling them digitally, You will find yourself in competition with thousands of people like yourself trying to do the same thing.

What is the problem, then?

 Planners, journals, and workbooks have become too generic. Not because everyone is selling it. It's because they lack the insight to see how these printables can help others. Adding value and being specific in an area will help you target a specific audience.

Bad motivation 

Sure, the idea of selling digital products and making money is great. The problem isn't making money; it's being lazy. People just want to copy and paste what other people are doing to make easy money. No one wants to do research anymore to make their planners better and improve the lives of the people buying them.

Research your niche

For example, you want to make a planner or journal for the mental health niche. Sure, it sounds like a great idea, but in reality, that is still not specific enough. Mental health includes ADHD, anxiety disorders, OCD, bipolar disorder, and much more. You can easily target and create more tailor-made content for your printables. If you have done your research, you will know exactly how to break down the information in a way to help people with that specific topic.

Give them away for free

If you're just starting out and selling digital products, you're probably not getting noticed. Especially on Etsy with so much competition. Unless you stand out, you will not get any attention. Giving them away for free on your Etsy store will help you get customers who can give your store a review and test out your products. Giving you some traction.

Research and then design

Research can seem like a daunting task, but thanks to tools like Chatgpt, It's free, and you can gather your information in one place. You can ask chatgpt questions, and they will get you answers. Based on the information you narrowed down, it will be necessary for your planner to be effective.
 
Once you have your information, you can use your design software of choice. Personally, I use Inkscape or Illustrator. Because my home computer doesn't have internet access. These programs help me design offline. Of course, if you have internet access, you can use canva.com.

Why selling digital planners is a bad idea

If you are going to create genetic content, it will definitely be a bad idea. Planners, journals, and workbooks are meant to help people. So that's why I said research and create. As long as you add value to someone's life with your planner. You will stand out and attract the audience.

Conclusion:

Simply selling generic digital planners without adding substantial value is an ill-advised strategy. Planners, journals, and workbooks are meant to assist individuals in their daily lives, aiding them in achieving their goals and increasing their overall productivity. By conducting comprehensive research and creating content that genuinely addresses the needs and desires of their target audience, sellers can stand out amidst the competition and attract an interested and loyal customer base. The key lies in continuously striving to improve and provide value, thereby enhancing the lives of those who rely on digital planners as a vital tool for their success.